Beatstars promotion, is it a flop?
When it comes to beatstars promo it has many advantages and disadvantages.
My conclusion on beatstars is that the promo isn’t worth the amount of cash you spend to advertise. Most producers and artists usually find beats through other mediums.
Is There Any Advantage To Beatstars Promo?
I used it for around a month with a $100 budget and I was able to advertise singles and certain playlists. After a while I got a good understanding of how the beatstars promotion platform works and operates. Beatstars promotion is a pretty effective way in getting views and listening to your beatstar’s page.
It is very important to increase your base statistics on your profile for beatstars.
There are many advantages to increasing the plays and followers of your beatstar’s page because artists will take note of the higher numbers and you will be perceived as more established.
When I first started my beatstar’s page. I thought it would be a good idea to do some promotion to increase my numbers and make my profile look more established than it was. The amount of beats I had when I started promoting was around 40 or 50. These beats were added all on the same date.
I posted them all together with a pack of 40 and my stats on beatstars were next to 0.
Throughout the promotion of my beats, I tried promoting different tracks and I did see good results. But my return on investment when it came to the cash I am spending didn’t produce the results to actually be profitable through beatstars promotion. I did this for multiple singles to get a good basis of what is the average cost per view and it’s kind of high for a website like beatstars.
The cost per play is definitely less than a service like Facebook or Instagram. But those social media platforms have good conversion rates when it comes to sales.
I’m not gonna stretch the truth even though I’ve advertised a lot of my beats and I did not get any sales through the promotion.
Why Beatstars Promotion Misses The Mark?
I think that when using beatstar’s promotion you are advertising to a lot of producers who have given you a follow. They are also checking out your music and giving you the plays you’re looking for. But they’re not going to actually lease any beats because they’re not artists or their producers just like you on the website.
The reason beatstars have trouble with their advertising service is because only producers use the platform to sell their beats. Tons of artists use the web player on their website. This will ensure they don’t actually find your beats because only the producers profile will be advertised.
Most artists don’t go on beatstars unless the producer sends them a link to purchase the beat.
The artist could have found it through email marketing or on YouTube and then they wanted to upgrade the lease. That is the main way artists find beats. Lots of artists are trying to connect with producers and sometimes don’t even go online for beats. They are sent straight to their inbox by lots of different producers.
So then they went on to beatstars. I think that the main problem with beatstars promotion is when you are promoting you’re not promoting to the market that would give you sales.
The most traction that goes on beatstars is mostly gonna be producers because we are the main market when it comes to selling the subscriptions and selling beats. So you can tell by the way this article’s going that I would not recommend you to advertise on beatstars.
How Could They Improve?
Beatstars promotion could try to lower the cost per dollar to ensure producers are getting more for the value spent. Since the return of sales is almost non-existence. The laity to use it to improve are beatstars accounts with a higher play count and follow count at an affordable price would be beneficial.
I spent around 100 dollars for around 3000 plays in advertising. This is a pretty low amount of advertising when compared to almost any other platform. Another reason for this is there aren’t enough ad spots to satisfy the demand. So they need to solve this issue to make beastars worth it. I would estimate I would need to get around 20,000 plays for 100 dollars.
That would be a thousand plays every 5 dollars which seems a lot more reasonable.