This is a controversial subject in the producer scene.
I personally think that both arguments have a good point when it comes to selling beats as a producer. Producers have had success with each type of mindset.
Some producers will give no free beats and other products. There has been tons of success when it comes to selling beats doing over 6 figures. All other producers give out free beats to get email leads and generate relationships. But this can also hurt their brand at the same time.
In my opinion I think both sides of the argument have a good point in that you could choose either side or take from each side and have a balance of both. With Klassic Beats, I try to use a good balance of both. I give out a non-profit beat and make the reason to upgrade the beat. But maybe the no tag version If you make them work for the beats by making them have to go through a sales page or enter their email. So you’re going to be able to contact them again and lead into conversions over time.The highest conversion rate is to make sure you have a good amount of options of different types of beat leases an artist could pay for on a certain beat. These different price options would give artists a variable product.
The more expensive the beat lease the better the benefits to for profit artists.
I’ve had to learn some of these mistakes over time because at 1st I only used to offer one type of lease. An exclusive license lease which some know of.
But most artists would be drawn away from the expensive exclusive license but it was too much at their budget so having multiple different types of options is key to securing sales.
For example, I have had moments where giving out free beats has benefited me because I was able to secure beat leases from serious artists after the fact. But it is a double edged sword when giving free beats because you’re giving these free beats to a lot of people and giving a lot of people the benefit of not paying for beats could bite producers as a whole
Some Key Strategies that WORK
A couple of strategies that have been working out for me is taking 5 beats from your beatstars store. Then using those 5 beats and sending a free beat pack with the tag for cold email outreach. The plus side with this strategy is you’re only giving away the same 5 beats to each artist. But in return, you’re making a ton of connections and getting a funnel of leads.
I tag all the free beat leases I give out. So if any artists are interested in upgrading the lease to a for-profit lease. But this strategy can have its drawbacks too. If you send too many free beats to the same artist over and over again. You could disinterest the artist from wanting to buy because they know they will just get beats for free if they wait long enough. Cause even if you tag all the beats. Some artists won’t care to upgrade and will use the beat with the tag.
Diversify Your Product Structure
This is why after the first email of 5 free beats. I will try to change up the free product and send something else for free. But it doesn’t have to do with beats. Also, before they can collect this item the artist has to go through a sales funnel first. Then if they are not interested, the artist will click off the sales funnel by selecting “I want to get my free item.”
This strategy helps your image of not being looked at as a producer that gives free beats out.
There are plenty of special bonuses you can give to artists for free that aren’t beats. This shows that you’re still adding value and creating a good relationship with an artist. But you’re not devaluing your brand by giving away too many beats for free. Examples of different items that work well with connecting with artists would be Record Label Lists, Instagram Hashtags List ,and Spotify Curators To Contact To Promote Their Music. These are valuable free bonuses that artists would be interested in and they help with providing a variable amount of content for artists to want to come back to.
As producers the primary goal is to sell beats and provide value to an artist.
That’s why it’s always recommended to have multiple skills besides just making beats.
These extra skills that you acquire besides making beats could help an artist make their decision on who they would want to work with because if you provide more than just beats. Then they might choose you over someone who just has beat leases. There are lots of good producers out there with great beats and the competition is just so high when it comes to selling your beats compared to other producer’s beats because I think that most producers who are in the situation of selling beat leases. They are going to have good beats.
Music is very subjective when it comes to selling beats.
What the artist wants isn’t necessarily going to be what you have taste in. When it comes to making beats I mostly focus on making type beats because it helps with giving an artist choices that are going to have a familiar taste compared to making custom beats that are very unique.
This is key when it comes to giving out free beats. You want to give out free beats that are going to appeal to the majority of people. Type beats are very good to promote and give out because most artists are going to easily relate if it’s a beat they’re interested in working on.
Giving out free beats should benefit you in a multitude of ways and I think type beats do help with promotion and getting artists comfortable with exploring your other beats. Obviously you could always give free beats and they are profit free. So they can’t make any money on the beat. If they use it for a song and then they can choose to upgrade the beat lease to a for profit beat based on the circumstances.
The Honest Truth: Do What Works For You
In summary, I think when it comes to giving out free beats it can be a double edged sword. That’s why there are producers on both sides of the argument. I personally think a good balance of both can help you expand your brand and make new relationships.
Always having extra products and extra services to offer will always help an artist choose you over someone else who just offers beats.
Type beats are the perfect type of beat to send out to a lot of people for free because a majority of artists will be looking for certain types of beats of the most famous artists today. The major key to giving out free beats for advertising is to make sure they work for the free beats. An example of this might be to have a sales page pop up before the free beats or they receive the beats tagged. So they have to upgrade to get the non tagged version of the beat.
Also, you can make the beat profit free so they are not able to make any money on the song unless they upgrade the beat lease. These types of barriers for free beats are going to incentivize them to buy and giving out free beats could benefit you more than hurt you. But remember that you don’t want to give out too many free beats or you are going to devalue the brand you built.